Ad Specs and File Submission Guidelines

Set-Up Fees: All rates are based on print-ready material. Ads must be sized to the stated specifications. In the event that print-ready material is not supplied, a set-up charge will be added: Full page: $125; 1/2 page: $105; 1/3 or 1/4 page: $95; all other sizes $75

Changes: Date changes —- no charge. All other changes will be billed at $45 per hour, pro-rated.

Placement: Premium pages are the only pages with guaranteed placement. If you have a special request regarding ad placement (position), please make sure your sales representative is aware of your needs and we will try to accommodate you.

Deadlines: Advertisements: Print-ready ads must be received by the 5th of each month preceding each issue. Ads that require set-up and Advertorials must be received by the 1st of each month preceding each issue.

Format: File types: QuarkXPress, Adobe Illustrator, Adobe Photoshop, and Adobe PDF, InDesign. No Microsoft Publisher or Corel Draw Files will be accepted.

Illustrator Files: Convert text to outlines, convert colors to CMYK (remove colors not used from palette) and save as an EPS file.

Quark Files: Include your QRK doc, photos/illustrations, and fonts used in file. (If you "Collect for Output" this will guarantee we have everything we need.) Graphics should be 300 dpi (at 100% of the print size).

PDF Files: Check ad size, delete unused colors, and convert all colors to CMYK before generating PDF. If in QuarkXpress, go to "File", "Export", then "layout as pdf". Choose "Options"–"job options". Make sure that compression options are set to none. ( DO NOT COMPRESS FILES.) Make sure fonts are embedded. Or, if you save page as .EPS and then use Acrobat Distiller, set the default to pdf/x-1a:2001 compliant or pdf/x-3:2002.

Submit graphics via email ( ads@theparklander.com ) or if the file is larger than 10Mgs please burn it to a CD or DVD and contact us to advise how it is being delivered.

Questions call 954-755-9800; Fax 954-755-2082; Email ads@theparklander.com

Make all checks payable to the Parklander.